Philips Aurea
Consumer electronics manufacturer Philips will demo their successor to Ambilight -- the ambient lighting technology that generates light effects on the sides of a television -- at European expo IFA on August 30. The new technology, named Aurea, will be featured using a film by director Wong Kar called Seduction by Light. From early photos, the new sets incorporate the lighting directly into the frame, instead of using the previous method of a glass frame around the set.