If you thought ordering pizza online was the best thing since Deep Dish, you'll be delighted to know that the next logical step in getting pizza to your mouth with minimal effort is here... if you reside in the UK, that is. Reportedly, Dominos is now allowing customers surrounding its 470 UK-based locations to place their orders via SMS, and this move comes after "successful trials" that began in July. To utilize the service, you must first enter in your details online, but after that initial registration, pizza is simply a text away. Impulse eaters, rejoice.

[Via TechDigest]

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Dominos now accepting pizza orders via SMS... in the UK