Always down for a little self-glorification, Fujitsu has just announced that it has become the "first Silicon Valley company to install hydrogen fuel cell power." The firm reportedly "dedicated a hydrogen fuel cell on its Sunnyvale campus," which aims to provide "clean, efficient power for the campus data center and other operations" and substantially curb carbon dioxide emissions. The UTC Power PureCell Model 200 system will provide half of the energy necessary to cool the campus data center and labs, and Fujitsu claims that it will have a payback "of about 3.5 years and a lifespan of closer to 15 years."