Sony's Target-exclusive Bravia LCDs now available online

Making good on a promise made earlier this year, Sony has apparently made available a duo of cheaper, smaller LCDs to discount retailer Target as it attempts to cater to a different sect of customers. Reportedly, the 26- and 32-inch 720p Bravias won't be available in Target B&M locations until next month, but both sets are showing up on Target's website right now. Also, we should see a similar infiltration into Wal-Mart and possibly a few other big box retailers in the coming months, but those looking to snag a Sony LCD on the (comparatively) cheap can head on over to Target's virtual storefront and procure the 32-inch KDL32ML130 for $899.99 or the slightly smaller KDL26ML130 for a Benjamin less.

[Via CNET]
Read - Sony's 32-inch KDL32ML130
Read - Sony's 26-inch KDL26ML130

[Michael @ Aug 18th 2007 6:46PM]

If you want to save money - get an off-brand 37" 1080p for the same money. Chances are you will end up with a display at least as good if not better than a 32" SONY...

Michael

[jason @ Aug 20th 2007 10:28AM]

1080P today then in a couple of years it will be 1440P all the same it is just a way to make everyone go out and purchase another new tv....that is marketing for you...the human eye cannot tell the difference between 1080i vs 1080p at optimum viewing distance.

Also on a side note the human eye cannot see more than a 300-500 contrast ratio

So my advice is just buy the tv that you think looks the best. Online they all look the same (turned off)...visit a retailer and you will be able to make your best decision by just looking at the picture.

[Homeboy @ Aug 18th 2007 8:44PM]

Word!!

IMO the difference in quality between 720p and DVD-PAL(576p) is IMO not that big at all. 1080p is IMO the one and only HD resolution which offer the "Wow" experience that we went through when we moved to VHS to DVD.

I haven't bought a HDTV yet and have been waiting for the 1080p screens to go down in price. Right now the prices are pretty good since a Full-HD Sony TV can be bought for under $1 500.

My biggest dream though is a 32 inch 1080p screen for $900, such a screen would be perfect to use as a PC monitor/TV. Unfortunately I have yet to find such a screen.

[bob cobb @ Aug 18th 2007 9:10PM]

I'd rather get a 42" panasonic plasma for about a hundred more than the 32"

[Daran @ Aug 18th 2007 7:08PM]

I don't know if these would be such a good buy. Costco had an exclusive Samsung TV (The LN-T2332H) and it turned out to be a bit less below Samsung standards.

Then again, two different companies. Maybe I'm just kicking myself for the purchase.

[theboss @ Aug 19th 2007 8:07AM]

Myfast337 my eyes are wide open. Show me what HDTV sets under 37' are 1080P.. Not 1080i, I mean 1080P HDTV's under 37'. I said HDTV's with component/hdmi/coaxal cable inputs not computer monitors. Believe me I searched for a 1080P set under 37 inches. There are none. Prove me wrong.. I'm waiting.

[Trean @ Aug 19th 2007 2:09PM]

theboss Sharp LC-32D62U

[randy @ Aug 18th 2007 7:36PM]

720p??? Why are people still buying these??

[Bloobie @ Aug 18th 2007 8:02PM]

Cost and lack of knowledge.

[McCracAttack @ Aug 18th 2007 8:09PM]

Below 40 inches or so the differrences between 720p and 1080p are minimal. This is because the pixels are packed so tightly together. That's part of the reason you see so few 32" 1080p dispalys. But hey, if that 1080p sticker on your 32" display gives you the warm n' fuzzies then enjoy.

[Kevman @ Aug 18th 2007 9:38PM]

Because for most people there is no difference between 720p and 1080p. Seating distance, screen size, etc.

[Theboss @ Aug 19th 2007 1:01AM]

Your a dumbass. First of all since you typically don't find 1080 models under 37" obviously people buying screens under that will have to go with 720P. Factors like how much space a person has, their budget, and where the screen will be used come into play as to why a screen under 37' is bought.

Also depending on how close you sit to the screen and the size it has already been proved that the 1080p and 720p differences are not noticable. I can attest to this since I have a 720P set and a 37inch westinghouse 1080 set and I don't see any differences in HD DVD's and HD gaming (360).

[MyFast337 @ Aug 19th 2007 2:38AM]

For "theboss" Open your eyes there are a lot of sets under 37" that are 1080i and 1080p..

[Ryan @ Aug 18th 2007 8:24PM]

I picked up an Olevia 32" for under 400 a few days ago. Ill take 720p for that price.

[Grant @ Aug 18th 2007 8:36PM]

ditto,
where did you find it? was it a sale?

and it would be nice if when you actually click "reply", that you wind up posting a reply, and not some random comment that makes no sense out of context.

[Ryan @ Aug 18th 2007 10:58PM]

Thanks Grant, I'm new to this. It was at Circuit City, and I used a couple of 10% off coupons.

[Grant @ Aug 18th 2007 11:35PM]

i was actually making a comment on the horrible "only work 1/3rd of the time" embedded links on these comments pages which seems to plague all of "weblogs inc", not about your comment, so don't worry about it.

thanks for the reply, i'm still curious how you managed that though, cause i think the TV your talking about is listed for $550, and thats quite a few 10% off coupons to get it below $400,

[Rob @ Aug 18th 2007 8:20PM]

These prices are a bit high considering the list of manufacturers that can give you a 42" or so at the same price. And 1080p.

[Grant @ Aug 18th 2007 8:33PM]

i agree that the price is higher for the market, but i have to say this is pretty cheap for sony considering their prices are typically at least $500 more than the same from the next guy.
i mean sure you're buying reliability with sony... but your also only getting 32" and 720p. I'd rather gamble with a vizio or maybe stay a little safer by going with westinghouse and get like 42" for around the same price.

[Grant @ Aug 18th 2007 8:35PM]

ditto,
where did you find it? was it a sale?

[required @ Aug 18th 2007 8:45PM]

I disagree. I bought an off-brand and after about a year it died (screen goes wacko after ~30 minutes). Don't know what I'm going to do with it either since repair probably costs too much. I'm sure the same thing could happen with on-brand but...

Ugh.

[required @ Aug 18th 2007 8:51PM]

Also of note is that many of the "brands" Target sells are not really authentic. Example: the copper Smith & Hawken crap Target has is not real copper, but at Smith & Hawken it is. So my guess is this Bravia is just a junk display that Sony let use their name.

[Kax02 @ Aug 18th 2007 11:04PM]

Your guess could at least use some background research, a quick search finds a KDL line of LCD TV's, a tv previously sold online at circuit city looking exactly the same carrying the same tag and a repair site showing replacement panels for the KDL32ML130.

Chances are it's a stripped down version of the existing KDL32M3000

http://www.docs.sony.com/release/specs/KDL32M3000_mksp.pdf

[Galley @ Aug 18th 2007 11:12PM]

I imagine if it was real copper, it would be stolen by crackheads.

[Logik @ Aug 19th 2007 12:39AM]

What is the name of the breed of those dogs?

[ed @ Aug 19th 2007 12:04PM]

yea what is the best quality 42 inch???

www.techfiends.com

[JB @ Aug 19th 2007 12:55AM]

They are descendants of Spuds Mackensie.

But, seriously, they are Bull Terriers, I would guess.

[theboss @ Aug 19th 2007 8:08AM]

Myfast337 my eyes are wide open. Show me what HDTV sets under 37' are 1080P.. Not 1080i, I mean 1080P HDTV's under 37'. I said HDTV's with component/hdmi/coaxal cable inputs not computer monitors. Believe me I searched for a 1080P set under 37 inches. There are none. Prove me wrong.. I'm waiting.

[Shane @ Aug 19th 2007 12:53PM]

Sharp have a couple of Aquos models, the LC-32GP1U and the LC-32D62U.

[Trean @ Aug 19th 2007 2:10PM]

Shane already posted the model, Boss you need to actually look out there. Sharp's LC-32D62U does all that you requested.

[theboss @ Aug 19th 2007 8:10AM]

MyFast337 read my reply. For some reason it keeps getting posted below.

[Ryan @ Aug 20th 2007 5:04AM]

What kind of dog is on the tv

[Dan @ Aug 20th 2007 10:36AM]

i believe that they are english bull terriers