They tend to fail because they have crappy batteries more than because hard drive failure. And to Leonard's point, Steve isn't going to put SSDs in there if it doubles the cost and puts him too far out of price position. Even with Apple branded products, there is a price the market will bear.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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They tend to fail because they have crappy batteries more than because hard drive failure. And to Leonard's point, Steve isn't going to put SSDs in there if it doubles the cost and puts him too far out of price position. Even with Apple branded products, there is a price the market will bear.