Oh, they could come. But they would need to have the user as priority. Unfortunatelly their priority was to quickly rival iPod just to boast about it on shareholder meetings.
The Zune is their first attempt the same way The Motorola ROKR was Apple first step into the world of cell phones. Now when MS have seen that it is possible to compete against the iPod their next Zune will be extremely competitive.
The design is just not good enough and neither the PR efford. Microsoft has to wake up and realise that Apple is selling lifestyle and technology. If they want a share of the iPod marked, they have to do better. They need a harmonic, clean and exclusive design and a marketing campaign that is more catchy. They also need to add some new feature, like Apple did with the electrostat wheel. Something that makes it different and interresting. B&O has almost always done that in new products and Apple also did it in the iPhone. The new multi-touch screen and the flip sensor are examples of this.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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haha.
i feel bad for Microsoft. didn't they know that they couldn't come into a market competeing with the ipod.
can't blame them for trying.
But I can blame them for not trying hard enough.
Oh, they could come. But they would need to have the user as priority. Unfortunatelly their priority was to quickly rival iPod just to boast about it on shareholder meetings.
The Zune is their first attempt the same way The Motorola ROKR was Apple first step into the world of cell phones. Now when MS have seen that it is possible to compete against the iPod their next Zune will be extremely competitive.
I don't ever feel bad for Microsoft...
The design is just not good enough and neither the PR efford. Microsoft has to wake up and realise that Apple is selling lifestyle and technology. If they want a share of the iPod marked, they have to do better. They need a harmonic, clean and exclusive design and a marketing campaign that is more catchy. They also need to add some new feature, like Apple did with the electrostat wheel. Something that makes it different and interresting. B&O has almost always done that in new products and Apple also did it in the iPhone. The new multi-touch screen and the flip sensor are examples of this.