The design is just not good enough and neither the PR efford. Microsoft has to wake up and realise that Apple is selling lifestyle and technology. If they want a share of the iPod marked, they have to do better. They need a harmonic, clean and exclusive design and a marketing campaign that is more catchy. They also need to add some new feature, like Apple did with the electrostat wheel. Something that makes it different and interresting. B&O has almost always done that in new products and Apple also did it in the iPhone. The new multi-touch screen and the flip sensor are examples of this.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
Now that we've thrown 'em off the trail, use the form below to get in touch with the people at Engadget. Please fill in all of the required fields because they're required.
The design is just not good enough and neither the PR efford. Microsoft has to wake up and realise that Apple is selling lifestyle and technology. If they want a share of the iPod marked, they have to do better. They need a harmonic, clean and exclusive design and a marketing campaign that is more catchy. They also need to add some new feature, like Apple did with the electrostat wheel. Something that makes it different and interresting. B&O has almost always done that in new products and Apple also did it in the iPhone. The new multi-touch screen and the flip sensor are examples of this.