I don't think it really matters if someone makes an unrelated product that looks similar. Apple, of course, disagrees, but I don't think many cellphone purchasers will be roped into buying this instead of an actual Sony Ericsson phone.
The device is aimed at gamers and TV watchers, generating a 3D image with use of a pair of 0.7-inch OLED panels, which each display separate images, doing away with the ghost imagery that often comes along with 3D displays.
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I don't think it really matters if someone makes an unrelated product that looks similar. Apple, of course, disagrees, but I don't think many cellphone purchasers will be roped into buying this instead of an actual Sony Ericsson phone.