While we've seen companies go out of their way
in the past to provide customers with HD assistance
, it looks like Time Warner Cable
(partly owned by Time Warner, parent company of AOL, which owns Engadget) has teamed up with Cisco
to give consumers yet another venue to have their questions answered. A variety of flashy help buttons enable befuddled individuals to select the kind of HDTV most suited for their viewing habits, learn the definitions of commonly used high-definition terms, and of course, goes on to plug TWC HD services. Sure, it's simply an interactive advertisement at heart, but at least it's giving consumers a drop of knowledge whilst fishing for their business.