Timing is everything and S-LCD Corp, venture between Samsung and Sony on LCDs, just began shipping large sized LCDs from their newest production facility just in time for the Holiday spending frenzy. These new panels are going to be 46 to 52-inches size and hopefully, ship stateside with a lower MSRP. Sony didn't have a stellar Q2 and a lower price never hurts sales -- maybe the bottom line, but hey, we're not bean counters.