Hands-off with the Philips Aurea

Yeah, this thing is pretty hot. Sure, it helps that Philips commissioned its very own art film to showcase the new Aurea Ambilight TV, but we're pretty sure this unit would be just as at home showing of Saturday morning cartoons or lighting up the home shopping channel. You know you want one.

Gallery: Hands-off with the Philips Aurea

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[chadow @ Sep 1st 2007 8:22AM]

Its definitely slick, but for a home theater display used primarily for movies I don't think I would like all that light out the sides. I would like to see one setup that way in person though, it might enhance more than I assume it would distract.

[Will @ Sep 1st 2007 8:35AM]

It is interesting that Phillips just bought http://www.colorkinetics.com/ These guys make all sorts of cool color changing LED products. I have a feeling we are going to se al lot more of this kind of stuff from Phillips over the next few years.

[ScaryFast @ Sep 1st 2007 8:37AM]

Lots of people agree that you should have some sort of light behind your tv reflecting off the wall to reduce eye strain or something in your home theatre. I suppose this is the purpose of this TV.

[ark_v2 @ Sep 1st 2007 12:03PM]

Well, that has been the purpose of all the Philip's ambilight TVs that have appeared for some years now.

[ssuk @ Sep 1st 2007 8:59AM]

Ambilight isn't anything new, they've been around in the UK for a while but never really took off. They are nice though, I wouldn't mind one... but they really need to be on a wall... And I dont trust my luck enough to put my TV at the mercy of gravity...

[Jouke90 @ Sep 1st 2007 9:04AM]

It looks very slick indeed. And I already knew I wanted one, only my wallet doesn't know it yet.

[roberto @ Sep 1st 2007 9:24AM]

It's not that I want one, I NEED one

[jcwacky @ Sep 1st 2007 10:08AM]

I want to know what happens when you're watching a dark horror film, can the lights automatically turn themselves off for the dark parts of the film?

[Jouke90 @ Sep 1st 2007 10:39AM]

maybe it can do blacklight.

[jcwacky @ Sep 1st 2007 10:51AM]

Ooo that'd be cool!

[shmengie @ Sep 1st 2007 11:35AM]

i've seen the ambilight demoed in-store and was completely floored. it just makes the picture pop. i know, you think it would be distracting, but it isn't. if this is better than ambilight, then it must be amazing.

[BrettB @ Sep 1st 2007 12:00PM]

It's still Ambilight, they're just calling it the Aurea Ambilight now. And, I personally think this would be distracting. I've seen them around and would much rather not have something like this going on in the background. Essentially, they're using a trick of light to make the picture look better, but I'd rather they just make a better screen to begin with.

[shmengie @ Sep 1st 2007 12:18PM]

i *think* this is different, actually. i *believe* ambilight looks at the entire picture and finds the dominant color to use for the around the entire screen. i *think* this aurea technology basically extends the edge colors out to the ambilight area. basically, ambilight uses one averaged color; aurea uses multiple edge colors.

i *think*...

[upz @ Sep 5th 2007 2:41PM]

Shmengie, you're technically right, but only for the first generation of Ambilight. I have an Ambilight 2, which projects two different colors on the left and right, yet already I feel inadequate. =(

[Coconut @ Sep 1st 2007 12:31PM]

Well, the question is: Will it blend?

[John @ Sep 1st 2007 12:32PM]

"I saw something I shouldn't have."

[Jonathan @ Sep 1st 2007 12:59PM]

Guys, pretty please do us all a favor and put your galleries on Flickr! That would be awesome.

[tekdroid @ Sep 2nd 2007 7:42AM]

if someone asked me what I'd never want in a TV, Aurea would be somewhere up high on the list.

[Philip @ Sep 2nd 2007 1:56PM]

what all of you Ati Fanboi's are forgetting is that you can pick up 2 8800Gtx's for less than the price of one of these cards, and however close to / beating marginally it is to the 8800Gtx it will be absolutely no match for 2 of them :P