iFood

Is it just us, or does this iFood gimmick seem, like, three or four years too late? We'd even be willing to turn the other cheek if the food was in some way iPod themed or something, but we still think the best, if not most ironic, bit is that this crappy airplane box lunch is served by a joint called Specialty's. Chew on that a while.

[Neebs @ Sep 1st 2007 2:40PM]

iNever understood all this iCrap. iTs really just crappy marketing on a fad brandname. i'M surprised Apple doesn't do any legal thing about this, when iRemember they sued a woman over the word 'pod' once. iMean, even Nickolodean now has a TV show with the i name. iSeriously think this needs to stop.

[Jesse S @ Sep 1st 2007 3:50PM]

Why? Because iSomething has existed long before the iPod. Apple isn't an innovator.

[Neebs @ Sep 2nd 2007 12:17PM]

iKnow, but Apple populariZed iT. iT iS held associative with Apple.

[jake @ Sep 1st 2007 2:51PM]

LOL CHEW ON THAT I GET IT!

[Nick @ Sep 1st 2007 2:55PM]

This is a really good cafe and bakery

[bakachin @ Sep 1st 2007 3:00PM]

iDontcare... i'm hungry for MCD's... give me Angus Burger Deluxe Combo Meal or McD's Angus Swiss and Mushroom... AND BEFORE YOU A-HOLES VOTE ME DOWN.. TRY IT AND TELL ME IT ISN'T DAMN TASTY.. GO AHEAD I DARE YA!!!

[MARSHAK @ Sep 1st 2007 3:38PM]

tried it. got sick. explosion in the toilet 30 minutes later. iHungry again.

[Nancy A @ Sep 1st 2007 3:17PM]

Their marketing people may be bozos (the inappropriate apostrophe in the name has always bugged me), but they make damn good sandwiches, and even better cookies.

[arimac @ Sep 1st 2007 3:24PM]

iFarted.

[dfsdfsfsf @ Sep 1st 2007 3:28PM]

I for one think this is brillant.

[HARITORIHANZO @ Sep 1st 2007 3:30PM]

is it just me or is that one big strawberry? or are the sandwiches just small?

[ark_v2 @ Sep 1st 2007 3:50PM]

Well, they got something right: "for the masses"

[boioglu @ Sep 1st 2007 3:58PM]

what about iFish :)
http://www.boioglu.ro/ifish/

[James D @ Sep 1st 2007 4:27PM]

Specialty's, in San Francisco, is frickin' yummy man. They've got great giant cookies, and their bread is good so the sandwiches (piled with meat if you so desire) are quite tasty.

It is a bit funny that "Specialty's" serves for the masses, but I'd take a box lunch from there anytime.

Looks like that's a MUNI stop on Market Street or in Embarcadero Center somewhere? Someone at Engadget should pop into a Specialty's downtown and ask them for the iPod sandwich box, see if they're utterly confused or not.

[-_- @ Sep 1st 2007 4:38PM]

iThink iCould go on forever about iThings, but iDigress...
LAME

[strider_mt2k @ Sep 1st 2007 4:38PM]

I personally love the iTrend because it is a great way for me to know exactly what to avoid outright.

[pscs @ Sep 2nd 2007 8:51AM]

shouldnt it be "iFeed"?

[MacGordon @ Sep 4th 2007 11:59AM]

iGross