"Iphonesimfree.com is a wholesale only company. Although we could, we do not and will not sell directly to end users, because we want to work together with our valuable resellers as a team and not interfere in their business."
Hmpf, and cover their collective legal asses too. Once resellers have provided their purchase details and made payment, they will receive an application to install on their iPhones. They must then log into the iPhoneSIMfree "back office" via WiFi connection where the iPhone will be registered and unlocked. Pricing starts at $36 each for 50 licenses or $25 each for 5000+.
Why should it matter if you have to get your iPhone unlocked by a reseller? Well, first off that greatly increases the chances of your having to buy a fresh iPhone from a 3rd party; while we're sure some resellers will offer unlock service for the iPhone you currently own, that means you'll still have to send or take it in (instead of quickly unlocking from the comfort of your own home), and if a future update should break the iPhoneSIMfree unlock, at BEST you'll have to take it in again. (At worst you'll be stuck hounding the middleman -- not iPhoneSIMfree -- for a fix, and when that comes out you'll still have to take it back in. Ugh.) We're still awaiting word back from the iPhoneSIMfree team to verify that they won't be working with end users after all. Full email posted after the break.
[Thanks, The African Nerd, trash, Geoff, and everyone who sent this in]