El Jobso is "confident" Apple's made the right decision to lower the price of the iPhone yesterday -- and really, we can't fault them for knocking some cash off the top to attract new buyers, why is cheaper gear a bad thing all of a sudden? But even given the outcry, we definitely didn't see this one coming. In another open letter to his people, Jobs states that he's giving all iPhone owners a $100 Apple gift certificate (details to follow in the next week -- it goes without saying this will only apply to people who bought before the price drop). Well, that's mighty kind of you Steve. And definitely unprecedented in the consumer electronics industry that a company would give cash back to early adopters -- those most accustomed to buying a gadget first, asking questions later, and bottling their complaints when said gadget later drops dramatically in price.