I think it was genius. I'm no apple fan boy, but I know a good business man when I see one, he planned it all out from the start.
He charges about 300 more then it cost him to make.
Then he drops the 200 extra off to make it look cheap to all the non-early adopters, even though it is still over priced.
Now he gives back 100 to those who already purchased it, but in store credit, the day after he just released a whole new line of products that all cost over $100. And theres no point in them buying a shuffle, nano, or a touch, they have an friggen iphone, they're going to spend it on either profitable overpriced accessories, or on one of those new macs!
It's possibly the greatest act of business in the history of the world. Rock on Steve!
Reader Comments (Page 1 of 1)
Randavance @ Sep 6th 2007 4:19PM
I think it was genius. I'm no apple fan boy, but I know a good business man when I see one, he planned it all out from the start.
He charges about 300 more then it cost him to make.
Then he drops the 200 extra off to make it look cheap to all the non-early adopters, even though it is still over priced.
Now he gives back 100 to those who already purchased it, but in store credit, the day after he just released a whole new line of products that all cost over $100. And theres no point in them buying a shuffle, nano, or a touch, they have an friggen iphone, they're going to spend it on either profitable overpriced accessories, or on one of those new macs!
It's possibly the greatest act of business in the history of the world. Rock on Steve!