Sony's Rolly gets official, yet we still don't really get it

The Sony Rolly SEP-10BT "Sound Entertainment Player" is here, people, and yet we're still just as unclear as ever as to exactly what it's utility is. Not quite a domestic robot, not quite a portable audio player, not quite a boombox, the Rolly flutters about, dancing and playing MP3, ATRAC, or AAC tunes via either Bluetooth with A2DP / AVRCP or its 1GB of internal memory. In fact, not only does Rolly dance to your music, apparently you can also choreograph it and share your Rolly moves with pals over the internet. A full charge gets you five hours straight music, four hours of dance and music, or three and a half hours dancing, music, and Bluetooth use together -- fantastic news for people with a clean desk and tons of time to kill. It'll run you about ¥40,000 (about $350 US) when it lands in Japan September 29th. Video after the break.

Sony's Rolly gets official, yet we still don't really get it

[Via Engadget Japanese]

[(Unverified) Posted Sep 10th 2007 4:34PM]

I've never say that asian teens are dumb ( and they are not ! ) , i just said that it's the kind of product they will like, that's all. And, right, specially the japanese teens because of their love for robotic.

[(Unverified) Posted Sep 10th 2007 9:06AM]

Cool gadget but $350.00 is waaaaaaaaaaaaaaaaaaay too much Sony, drop this baby to $150.00-$200.00 and I'm sold.

[(Unverified) Posted Sep 10th 2007 8:10PM]

That is one family with waaaaaaaaaaaay too much time on their hands. Did I mention that family is, like, strange? Like 'The Shining' strange... I was expecting the rolly-ass thing to bust out an axe and go Jack Torrance on their asses.

[(Unverified) Posted Sep 10th 2007 9:13AM]

ii guess it's a little overwhelmed by hip-hop

but anyone think that reminds them of 'pintsize' from questionable content?

http://questionablecontent.net/cast.php

[(Unverified) Posted Sep 10th 2007 9:50AM]

i just ask at sony style when it is for sale in europe.....no answer ?????
i think it is cute and i will buy it ....but still i think its a small copy of the big muiro (that will be in europe half 2008)
i just love this stuff !!!!!

[(Unverified) Posted Sep 10th 2007 11:00AM]

asians have less rhythm than white people

[(Unverified) Posted Sep 10th 2007 11:56AM]

i dont have a clue what it is, but i must give some props to Sony for the name. I hope/think it is a pun of famous jazz musician Sonny Rollins, one of my favorites. If not, who the hell thought Rolly was a good name?

[(Unverified) Posted Sep 10th 2007 12:56PM]

Duuuude! Rolly is only $350!?? Wow I can't wait to get this! Not only is it cheap, but its totally useful too!

[(Unverified) Posted Sep 10th 2007 2:13PM]

This thing is a toilet paper dipenser.

[(Unverified) Posted Sep 10th 2007 3:01PM]

I'll take one if it were FREE.... I would then regift it and do my DARN best to say convince everyone that I'm a BIG Spender....But lost my mind.

This just goes to show you that SONY has to take their head out of their YOU KNOW WHAT!!!!!! Why would i EVER buy another product from SONY when its obvious that have NO CLUE of what the @##@# they are doing.

[(Unverified) Posted Sep 10th 2007 4:07PM]

If I wanted something totally useless and overpriced from sony I would buy the ps3

[(Unverified) Posted Sep 10th 2007 5:36PM]

I can not wonder way Sony SUCKS after watching that thing! Another great Sony product that will fall to the wayside just like Mini Disk.

[(Unverified) Posted Sep 29th 2007 4:22AM]

what.the.f^&*.is.the.point

This may get my vote for worst sony product EVAR - and there are a ton to choose from.