Sony, Sharp, and Hitachi out to cut your LCD power bill

Sony, Sharp, and Hitachi have joined forces with the goal of developing LCD television tech that will have displays sipping less than half the current juice by 2011. A recent CNET study shows that a typical plasma television uses 328 watts of power, whereas the average LCD uses 193 watts. By researching LED backlighting -- which also helps with expanded-range color reproduction -- and other energy-saving technologies, the companies hope to keep the costs of operating an LCD down as the sizes go up. And let there be no mistake, sizes will go up.