In a crisis situation, every moment is crucial in saving lives. Starting in early 2008, New York City will pilot a program that will deliver emergency notifications via text messaging alerts. "These messages could contain crucial information about the steam pipe explosion or subway flooding," says COO Paul Klein of Cellcast -- the company that will be providing the solution to the city -- "and these type of alerts can delivered even if wireless traffic had crashed the networks."

[Via textually.org]

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Emergency broadcast messaging coming to NYC