Virgin Digital failed because they were terrible at marketing their service, had no vertial integration with device or traffic partners and thought their splashy heritage would make them a success. No such luck. That coupled with Napster's very aggressive marketing and wider array of features sealed their fate.
I think it's interesting that this audience thinks it's ok for Apple to have a complete lock-in on the DRM on their devices and not license their "FairPlay" DRM technology.
Given that companies like NBC and Napster and 1000's of others are using the widely available and licensed Windows Media Rights manager, shouldn't Apple be the one's playing fair?
Now that we've thrown 'em off the trail, use the form below to get in touch with the people at Engadget. Please fill in all of the required fields because they're required.
Virgin Digital failed because they were terrible at marketing their service, had no vertial integration with device or traffic partners and thought their splashy heritage would make them a success. No such luck. That coupled with Napster's very aggressive marketing and wider array of features sealed their fate.
I think it's interesting that this audience thinks it's ok for Apple to have a complete lock-in on the DRM on their devices and not license their "FairPlay" DRM technology.
Given that companies like NBC and Napster and 1000's of others are using the widely available and licensed Windows Media Rights manager, shouldn't Apple be the one's playing fair?
Christopher Levy
clevy@buydrm.com
http://www.thedrmblog.com