Pudding Media, a California-based startup, is opening up a beta test of its internet calling service, and while calls are said to be completely free, there's most definitely a catch. Users making the call will be presented with advertisements that actually relate to the conversation taking place, as the company's speech recognition software picks out key words and beams in ads based on what you're yappin' about. Notably, the company actually seems quite interested in licensing its technology out rather than becoming "an independent provider of ad-financed internet phone calls," and while we're sure hordes of privacy advocates will be none too pleased with the setup, those without issue can head on over and give it a try today.

[Via Yahoo]

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