That was snappy. Just hours after hearing that Sony's PRS-505 eBook reader would be available "this month" for $300, the outfit is now selling the product right in its own webstore. For $299.99 (to be precise), users can snap up the Digital Book in silver or dark blue, and you'll even get 100 Connect eBook Classic titles (and two lines of engraving, if you wish) gratis with the purchase. As for the estimated ship date? Tomorrow.