Maybe your PR peeps aren't on the ball, guys, but seriously -- stop trying to confuse us by announcing products that have been out for weeks. Sony Ericsson has, for some reason, (re)announced the W580i today following an original announcement way back in March and launches on Rogers and AT&T in August. Features are the same as they were the first time around: quadband GSM plus EDGE, Shake Control, 2 megapixel camera, A2DP, integrated FM radio, and availability in black, gray, and white. Look, if you don't have anything new to tell us about, that's cool! Just chill out until you do, k?