Spammers in the UK just got a little pick-me-up from the Information Commissioner's Office, which recently evaluated its rules and decided that Bluetooth was not covered by the Privacy and Electronic Communications Regulations, which prohibits advertisers and marketers from sending unsolicited messages on a "public electronic communications network." Since Bluetooth doesn't operate over a public network like SMS or email, the ICO can't apply the privacy regulations as they're now written to Bluetooth messaging -- advantage, spammers. The ruling isn't official yet, but we'd be surprised if the regulations weren't re-written to include Bluetooth and other short-range wireless connectivity standard pretty quickly.

[Via Tech.co.uk]

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UK says Bluetooth spam not prohibited by privacy laws