Remember when a la carte messaging fees started to go up earlier this year and a couple carriers started to test the waters with unlimited texting plans, it ended up sweeping the whole freaking industry in a matter of a few months? Looks like the move to prorated early termination fees could be the next big move, with AT&T following Verizon away from hefty fines for canceling plans mid-contract. The company has announced that ETFs will be lower the further you are into your agreement period to offer subscribers "more flexibility," while folks simply wanting to change their plans -- not their carriers -- will no longer be required to agree to new terms. Any other carriers want to join the bandwagon?

[Via Phone Scoop]