Come on, we all know the routine: 1. Apple launches product 2. People rejoice at its awesomeness, buy immediately 3. People find faults with product, complain and whine 4. Apple creates solution to ease customers 5. Apple offers "what people want", get praised for listening to consumers 6. Apple's solution is launched, people find faults again 7. Repeat step 4-6
Well, they did see one thing coming that a lot of different people didn't totally notice: You get iMovie HD with the new iLife Suite if you download it from Apple.com . So I guess they try.
I think there need to be some in between steps, though: 1. Apple launches product 1.b) Plan gen 2 of product with 'some' of the foreseen problems resolved. 2. People rejoice at its awesomeness, buy immediately 3. People find faults with product, complain and whine 3.b) Assimilate feedback and slot resolution for Gen 3 4. Apple creates solution to ease customers (aka highly profitable, though only slightly different gen 2 of same product) 5. Apple offers "what people want", get praised for listening to consumers 6. Apple's solution is launched, people find faults again 6.b Confirm faults identified in step 6 are in the works for gen 4 and 5 launches, then launch gen 3 product 7. Repeat step 4-6
Reader Comments (Page 1 of 1)
Benson Leung @ Oct 17th 2007 11:19AM
Awesome. Way to go Steve... more open letters directly to the public.
Tim @ Oct 17th 2007 11:23AM
Come on, we all know the routine:
1. Apple launches product
2. People rejoice at its awesomeness, buy immediately
3. People find faults with product, complain and whine
4. Apple creates solution to ease customers
5. Apple offers "what people want", get praised for listening to consumers
6. Apple's solution is launched, people find faults again
7. Repeat step 4-6
Nick Catalano @ Oct 17th 2007 11:31AM
Well, they did see one thing coming that a lot of different people didn't totally notice: You get iMovie HD with the new iLife Suite if you download it from Apple.com . So I guess they try.
Derbeste @ Oct 17th 2007 11:33AM
That pattern is not unique to Apple.
It's the pattern on which the entire markets exists.
Welcome to capitalism.
cstreiffpriceline @ Oct 17th 2007 4:01PM
I think there need to be some in between steps, though:
1. Apple launches product
1.b) Plan gen 2 of product with 'some' of the foreseen problems resolved.
2. People rejoice at its awesomeness, buy immediately
3. People find faults with product, complain and whine
3.b) Assimilate feedback and slot resolution for Gen 3
4. Apple creates solution to ease customers (aka highly profitable, though only slightly different gen 2 of same product)
5. Apple offers "what people want", get praised for listening to consumers
6. Apple's solution is launched, people find faults again
6.b Confirm faults identified in step 6 are in the works for gen 4 and 5 launches,
then launch gen 3 product
7. Repeat step 4-6