It's been two years since we first heard about the rCard, but it looks like flash prices have finally fallen enough to make the 1GB "digital business card" actually kind of affordable outside of specialty applications. For about $40, you're looking at a 2 x 3.6 x .17-inch card with a 2-inch screen, two control buttons, a USB port, and a battery that can run for "two hours continuously." That's probably overkill for a basic business card, but CEO IQ says the device is targeted at other uses, like club passes, rewards programs, and, of course, "the ultimate college campus craze." In other news, the marketing department at CEO IQ has apparently never set foot on a college campus. Check the website for the complete hyperbolic video, which touts the rCard as "the most highly anticipated innovation of the decade."

[Via Everything USB]

Read -- rCard press release
Read -- rCard website