High-def owners living down-under now have the freedom of choice at JB Hi-Fi stores. The Australian electronics shop was previous Blu-ray
exclusive, but according to their marketing director, it was the landmark Paramount deal
that opened the door for HD DVD
. No word on their sales format over format, but the addition of the HD DVD seems to suggest that Blu-ray wasn't selling 'nough and they need to something to spur high-def media sales. Most fanboys can agree that in the end, folks just want high-def movies on their HDTV, and this pesky format war is just getting in the way.