High-def owners living down-under now have the freedom of choice at JB Hi-Fi stores. The Australian electronics shop was previous Blu-ray / Sony exclusive, but according to their marketing director, it was the landmark Paramount deal that opened the door for HD DVD. No word on their sales format over format, but the addition of the HD DVD seems to suggest that Blu-ray wasn't selling 'nough and they need to something to spur high-def media sales. Most fanboys can agree that in the end, folks just want high-def movies on their HDTV, and this pesky format war is just getting in the way.