After visiting Dish Network's booth at CEDIA and noticing a prominent sign boasting of a future relationship with IPTV, we can't say we're totally shocked to see this develop. Nevertheless, EchoStar unveiled today its ViP-TV MPEG-4 IPTV transport platform, which has the ability to beam out "over 300 channels of secure broadcast quality television programming via satellite to telecommunication firms, private / rural cable operators, municipalities and master planned community video providers that have obtained rights for distribution." Deemed a "turnkey solution" for wholesale content delivery, ViP-TV will also offer up locals in 165 designated market areas including 30 in HD. Interestingly, it seems that Dish doesn't much mind competing with itself so long as would-be Dish Network customers choose ViP-TV, and while it sounds mighty ambitious, ViP-TV General Manger Daniel Daines was quoted as saying that he hopes to have "paying customers on the platform in January 2008." For the full slate of down and dirty details, be sure and visit the read links below.

[Via TeleCompetitor]
Read - ViP-TV Press Release [PDF]
Read - ViP-TV website

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EchoStar unveils its own IPTV transport platform: ViP-TV