adNav Boomerang, the ad-based GPS "concierge"

With your average non-connected GPS unit costing hundreds, we can easily get behind the idea of an ad-subsidized navigation hardware company that hooks its users up with heavily discounted (and possibly eventually free) GPS devices own or borrow (like, say, from a rental car agency). And that seems to be the angle adNav is after with their new supposedly forthcoming Boomerang GPS device, intended to be a cheap alternative to the other guys, even incorporating some less frequently used features in the GPS world, like WiFi and cellular data to browse the web or collect data (read: ads), and other connected travel utilities (translation, weather, flight tracking, etc.). Will adNav actually begin trials in San Francisco next month, as claimed? We'll let you know.

[mr.me! @ Oct 24th 2007 6:20AM]

Wasn't the Gizmondo the same sort of thing, lower cost because ads were shown?

That failed...but then again there was something dodgy going on with the company owners i think

[something @ Oct 24th 2007 8:54AM]

I have no real use for a GPS so they seem a bit pricey to me but if this is less than $50 you can sign me up.

[Kevin Weeks @ Oct 24th 2007 10:00AM]

Dear God, please tell me someone knows how to spell check 'conceirge'.

[zabador @ Oct 24th 2007 11:32AM]

This could make road trips fun and interesting:
Please turn left at .... Have you heard the new news from GOMOBI!!!....
Please turn back at .... GLOMOBI has all the greatest line to shoot out your ass...