Not that a denial means anything these days (right Sony?) what with one country's PR firm operating independently from another; nevertheless, a Toshiba spokesman told Stuff that the uber-speced, Toshiba-branded Xbox 360 console with built-in HD DVD rumor is bogus. "It's got nothing to do with us, " says Tosh, "But we know Microsoft doesn't want to include the HD DVD drive so as not to limit the user's experience." The rumor already sounded a bit too far-fethed from the get-go so we'll take Toshiba's word to be golden on this one.

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Toshiba nixes Xbox 360 with built-in HD DVD rumor