Leopard retail packaging revealed
By Evan Blass 
posted October 25th 2007 9:05AM
posted October 25th 2007 9:05AM
posted October 25th 2007 9:05AM
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There isn't enough room in Space for the XBox.
nah, no red ring on this one...
I don't care what a box looks like. Unless my opinion gets me a free copy of Leopard. Contest, engadget?
Its funny that a lot of people are complaining about "its only an apple box" but this has more posting than some of the article here at engadget.
The all-pervasive Apple anti-fan-fanboys. Or as I call them, hairdryers: someone presses their button, out comes lots of hot air.
Loadin Loadin Loadin! Keep those torrent loadin!
The floating x is definitely a nice feature, but apart from this the packaging is boring as can be.
looks like a standart (audio) cd case, so can i pick it up in the next megastore in the cd shelf next to def leppard cds?
while the operating system itself will most likely be better than vista, the packagin is not. i really like the curve in the vista boxes.
and what about a handbook? it is a good thing that osx almost doesnt need a handbook, but still a small printed guide would be nice. doesnt need to be 2 500 pages books like i got with suse linux profesionall, but please, a bit more than just some small advertising paper would really be nice, so that i can easily find all 300 of them new goodies ...
qwert
Oh my Godness!!!! A box is a box. Content`s what counts...
Directly ho Heaven!!!
Ô Povo Besta!!!!
i'd love to just download it
its a nice box, but after ive shredded my way thru it to get to the disk it will not be much of a box anymore!
Think im gonna upgrade! seen as i got tiger for only 97 pence(legally!), i think i can afford it!
no box = better for the environment, otherwise who cares, its just holding a DVD.
exactly, who cares what the package is. i'd rather it be 100% post consumer and look like crap. it the contents i want.
far fetched > what if it were distro'd on usb flash. comes in a small clear box like the shuffle. i don't know. something a little more difficult to destroy would be nice. dvds are so easy to damage.
tbh , I am very dissapointed that my need to look at the packaging from the following angles was not satisfied:-
isometric
profile(from both sides)
TOP (and indeeed bottom)
Furthermore I am ENRAGED that the exact packaign dimensions down to 1/10th of a millimeter were also not provided.
I guess X marks the spot?
is it me.... or is that the most ugly package i've ever seen from apple s:
BRACE FOR IMPACT!
FATTYPOD UGLYBOX ETC
IT'S PAYBACK TIME
BROWN TURN M$ ETC
NO ONE GIVES A FLYING DUCK ABOUT PACKAGING!! im a mac lover but this is jsut sad
That is the most fascinating retail wrap and box cover I have ever seen. You can almost imagine OSX flying through space and the time continuum. Warp speed, captain? Make it so! If Leopard works as good as the cover looks, it will sell five million copies in the first month. Does the Vista cover look that good? Hell no.
And somebody had the nerve to say that a box is just a box. They definitely don't understand the subtleties of art. It's like saying DaVinci's painting of The Last Supper is in the same class as a painting of Four Dogs Playing Poker. Absurd.
There's a rumor about Leopard that if you hold down four particular keys and launch Time Machine, you actually go back in time. I don't mean just to recover older files. You go back in time to when those files were written. It absolutely defies the laws of quantum physics. That's why Leopard is clearly superior to Vista.
Thank you, Steve Jobs, for bestowing thine infinite wisdom to the downtrodden masses. After Leopard, every other OS will be considered merely mundane.
It's what's inside that counts. Form follows function.
Head over to Gizmodo for a Sizemodo with Vista and Ubuntu!
Does anyone remember when they used to give you a proper manual with software. All the "manual" does these days is point you to their only help. Not much use when an OS install goes wrong (Vista anyone?) and your nearest internet computer is round at a friends and its either lug the bloody thing to your friends or phone the extortionate help line.
There is no excuse for this story.
(It's also a really ugly box.)
Actually, I think the package happens to be worthy of note. Usually, major software for retail sale is in a big box to convey its importance. Only cheaper or smaller software has come in small disk-sized packages. So this is interesting for two reasons:
1) When software comes in a big box, I usually throw away the big box and put the CD in my CD box or on my shelf. What is the point of keeping a huge box of air? But with this package, the whole thing fits in a small space, and it is easy to keep the whole thing. I welcome that.
2) From a marketing/style perspective it is interesting because Apple is being somewhat understated in using a package that says "I am not so important," but using it for software that is actually pretty damn big and important for Apple. I guess this is only interesting to you if you like to think about how products are marketed.
3) packaging does have a subtle but definite impact on people. I think this small size package is going to have a positive impact on sales because it implies that the software itself is not big and heavy. Apple is indirectly comparing its operating system to Microsoft's, which is commonly said to be big and bloated, and comes in a corresponding box. The small Leopard package is implying that Leopard is just the opposite: small, efficient, and won't get in your way. I think the subliminal message works, and I would bet that a lot of other major software packages notice this and start selling in small packages for the same reason.
My job is packaging design, so yes I am actually interested in this post - but I completely understand why so may others here are like "WTF?"
But packaging is more important than most realize! There will be thousands of sales of this made spontaneously due to packaging. Once you catch someone's eye, they are thinking about the product.
I fall to bits
I confess
I admit I'm impressed
Isn't it great how Apple gets away with a Starwars-like 'X' for a worldwide anticipated product known as "Leopard"? Who cares for the big cats, that concept is way old, let's aim for the stars tonite!
I must say it's really looking like the exciting boytoy the media (and Steve) turned it into already..
I think I want one ;)
Looks like a new Xbox box.
Is that a lenticular image I see on the cover? :-)
It seems a little dated to me. I'm still buying it though lol.
smaller is better. less crap to store in my closet or send to the land fill...
didn't know holograms were 3D on camera too. I thought it was an eyes thing.