Apartment dwellers frustrated with the outright lack of choices when it comes to selecting a content provider may soon be feeling relief, as the FCC is expected to approve a new rule that would "throw out exclusive cable television service contracts with apartment buildings and open up competition to phone companies." Supposedly, the new regulation "could significantly lower cable prices for millions of subscribers who live in apartment buildings and have had no choice in selecting a company for paid television," and of course, the execs at Verizon and AT&T are likely licking their chops at the notion of being able to steal away precious market share while potentially providing a cost savings to boot. Granted, some states already have provisions in place to prevent landlords and tenant associations from inking exclusive deals with cable providers, but for those currently stuck in a "take it or leave it" situation, all that could be changing in the very near future.

[Via AP / Yahoo]