After a month or so of delays, Samsung has finally launched its P2 media player in the States; and it's not putting the 3-inch touchscreen sporting, flash-based, Bluetooth-enabled DAP out there all by its lonesome. Today Samsung announced MPfreedom, a website with info and customization doohickeys, and of course content partnerships with the likes of CinemaNow, Rhapsody and Napster. As we heard before, Samsung is also going to be supporting the player through "Blue Wave" firmware upgrades, the first of which is due for December, and will include Bluetooth phone call and file transfer integration, along with AAC compatibility -- currently only WMA and MP3 are supported -- and some other frills. Samsung is emphasizing its 3-inch, 16:9 display that can run video at 30fps (WMV and MPEG-4), and of course the touchscreen "EmoTure" tap 'n slide interface. The player is available in 2GB, 4GB ($199) and 8GB ($249) capacities, in your choice of black, white or red. There's 35 hours of music playback or 5 hours of video on the battery, and Samsung tossed in an FM radio for good measure.