P.S. -What the hell is up with "The Social" popping back up? Didn't Microsoft leave it behind? Or has "the social" just become the product's tagline-tagline? We don't know, but we don't like it when these guys try and mess with our heads.
Update: We heard back from the Zune gang on this one. We misinterpreted Zune Social to mean the things you can do in the "Social" menu of your Zune (silly us); instead they were referring to the other Zune Social -- the social music network being launched with the new Zunes. Oh, and apparently "Welcome to the social" isn't dead yet, despite that AdAge piece reporting its premature demise, so we'll lay off Microsoft while they think different about tagline grammar.
Update 2: Oh, Microsoft pinged to let us know that on top of the rest, there is actually no Zune Social video sharing -- that was just a mistake. Rocking.