XPS One to hit on November 19th

Considering we've already seen Dell's XPS One from every possible angle -- including flayed open -- you'd think that the marketing folks at Dell would have just given up by now, but the company's just updated that XPS One preview site with a super-dramatic teaser video featuring the new tagline "Welcome Beautiful." More importantly, the video also features a launch date: November 19th. Of course, by then we'll have probably already purchased, hacked, upgraded and sold a half dozen of these things, but we promise to still pretend to be surprised.

Update: Now that a couple commenters have mentioned it, the video's backing track does sound awfully familiar -- anyone know which exact GarageBand loop it is?

Update 2: It's "Contemplative Synth 01." At least Dell bought a Jam Pack, eh?

[Thanks, James]

[CUBSWILLWIN @ Nov 6th 2007 12:32PM]

very decent, very decent all in one. All probably put my money on this instead of the gateway one. I wanted an imac but for me its too pricey so heres an all in one with windows which im used too. I guess ill enjoy this.

[Dax @ Nov 6th 2007 12:41PM]

YAWN!

Where do I hit the snooze button on this crap?

What was the famous line "Redmond start your copy machines" lol its more like Dell took heart to that.

Seriously though, I can't belive people are buying into this, it really makes me wonder honestly if most people buying hardware are even that technologically "smart".

iMac ftw.

Flame suit on, I know I'm going to get Winboys beating me up over this...because they can't win arguemnts without ad homenium attacks.

[Joe @ Nov 6th 2007 12:46PM]

I won't call this one decent or less expensive than an iMac until I see some specs from Dell, as well as prices. From what I've seen lately, customized Dells (to match stock iMac specs) come out at about the same price, typically within $100 either way.

(I'm not saying iMacs are inherently better - if you don't want wireless, bluetooth, firewire, or a webcam, for example, you can get a Dell without them and you'll save some money.)

[Miker @ Nov 6th 2007 1:12PM]

Does anyone know what the refresh rate is on the new iMacs, as a friend had one set up with a TV tuner to be their main PC (using the hard drive as a DVR), and the smearing on fast moving images was terrible, and I've no idea if that was the fault of the iMac refresh rate or the TV tuner, as when there wasn't movement in the picture it looked fine.

[paloooz @ Nov 6th 2007 1:18PM]

@ Miker - Yes, displaying interlaced video on a progressive refresh display will always look terrible. You need to tell your friend to use deinterlacing.

[daaper @ Nov 6th 2007 1:20PM]

YAWN!

Are people really still complaining about who's copying whom? As if every "new" device isn't just some evolution of a previous device. If some company can come along, copy a device (function or interface), and make it better in the process -not saying dell is-, then who cares if they've "copied" someone? Should all avenues/iterations be abandoned because someone else has already done it before? please...

[Ruben @ Nov 6th 2007 4:04PM]

@Dax

If this draws a yawn, and it is nothing but a copy of an iMac (presumed), then the iMac itself must draw a yawn from you.

Hardware wise, they will most likely be very similar. Looks wise, well, thats subject to personal interpretation and is not in your power to determine which one looks better, except for your own personal satisfaction of you declaring you have better taste as you chose something that you yourself declare to be better looking.

i.e. Your comments were useless.

[skrew @ Nov 6th 2007 6:40PM]

http://configure.us.dell.com/dellstore/config.aspx?c=us&cs=19&l=en&oc=DNDWMA2&s=dhs

You can configure a dell inspiron 1720 to a higher spec than the macbook pro 17" and save about $900, saving close to $1200 over the macbook with a freely available promo code.

I love apple software, but no way am i paying a $1000 premium for it.

[Joe @ Nov 6th 2007 12:34PM]

I think their graphic people have confused "flip" with "rotate."

[Brian S @ Nov 6th 2007 12:59PM]

Haha, so true, so great. Glad they get paid a ton to check this shit over and get it right.

[Brad @ Nov 6th 2007 1:13PM]

I'm resisting the urge to claim that this is typical Dell, trying to copy a design element and still screwing it up.

Oh crap, I just did it.

[Andune @ Nov 6th 2007 2:56PM]

No, no, no. There is no confusion.
A simple "flip" would be soo Apple, adding "rotate" takes it all to a whole new level.
Dell is inventing something new here...

[Juice Daddy @ Nov 6th 2007 3:25PM]

being an artist, I found it to be very intuitive

seems to add an "echo" to the phrase above

[Zeus40 @ Nov 6th 2007 4:17PM]

Did anyone notice how "Welcome" was only partially welcome in the pseudo-mirrored reflection? More Morrisettian Ironic then Avante-Garde. Kudos.

[Xzavier @ Nov 6th 2007 12:34PM]

Nice trailer... Now if the price is right I might buy a few of them as Christmas presents!

[ryan @ Nov 6th 2007 12:57PM]

I want to be on your list.

[Scooter @ Nov 6th 2007 2:42PM]

I'm in!

[Xzavier @ Nov 6th 2007 4:14PM]

Sorry Scooter... Ryan beat you to it.

:D

[Scott G @ Nov 6th 2007 2:29PM]

I find it unnerving that big corporations are copying Apple's advertising. You can tell that they're attempting to put their own flare on it, but it ends up looking like this hackneyed, glassy, matrix-esque whatever.

Not only that, but it's just so obvious it hurts. Apple's marketing manages to communicate "beautiful" without having to say it. And they sure as hell don't do a bottom reflection, highlighting "beautiful" a second time. That's just lame.

Bleh.

[Ruben @ Nov 6th 2007 4:07PM]

Yea, i was so pissed off when i saw the first commercial with a musical jingle, then saw that blatant copy-cat commercial that also played a jingle. I mean, come on! They used the jingle in their commercial first. That other commercial had no right to use it.

/sarcasm

[itot54joni @ Nov 6th 2007 1:02PM]

i dont like dell

[ark_v2 @ Nov 6th 2007 1:10PM]

Why am I not so surprised?

[33scottie33 @ Nov 6th 2007 1:11PM]

Dell is so behind the tech curve it isn't funny!

It's like watching a slow motion $6 million man trying to catch a bullet train in real time.

[bob e @ Nov 6th 2007 1:25PM]

Nice ad... Michael has come back to save his company. I'll be buying One myself.

Microsoft, hire those ad people for the Zune instead of that Alice in Wonderland crap you are running.

[Cody @ Nov 7th 2007 12:39PM]

As a former dell advertising person I will disagree. Michael has stepped in as a last ditch effort to salvage a floundering company. I saw the writing 3 years ago and jumped ship. Their products are flashy cased knock offs of someone else’s creation.

[Derbeste @ Nov 6th 2007 2:30PM]

"Flame suit on, I know I'm going to get Winboys beating me up over this...because they can't win arguemnts without ad homenium attacks."

This is the adult idiot's version of:

"You can't prove me wrong if I stick my fingers in my ears and hum! La la la la anything you said just proved my point!"

I'd be happy to try to win an argument with you. But you didn't really have a point. Just a few "ad homenium attacks" followed by a delusional declaration of infallibility.

As for the tired who copied who cliche....

SIMPSONS DID IT!

[daaper @ Nov 6th 2007 5:13PM]

well said, you hit it right on the head with this one...

[Urza @ Nov 6th 2007 3:01PM]

My friend was gonna buy an XPS recently. It was $1700. I configured an Inspiron, exact same settings except the screen was 1" larger, for $999.

...so where exactly does that extra $700 go? Seems like Dell marketing trickery to me...though I do believe the XPS screen may have been somewhat higher resolution...not that that matters. Any computer screen is pretty much HD.

[Ayle @ Nov 6th 2007 4:09PM]

the brand: didnt you know that the logo contains some secret technology coming from the planet mooneegrohon 3?

[Guilherme @ Nov 6th 2007 4:02PM]

I just don't understand the name One again,what is up with that?Dell should call this Dell two since Gateway released their One first.

[Ruben @ Nov 6th 2007 4:09PM]

A computer contained into one physical box. ie. All-In-One. They are going with the design scheme of their XPS, so therefore, you have the XPS One.

I thought that was obvious.

[Hotwings @ Nov 6th 2007 4:34PM]

Number one: That thing looks like a chintzy windows version of an iMac, and Number two, in the teaser video on the Dell website, how come they used a track from Apple's iLife program called Garageband? Not cool.

[mushrooshi @ Nov 6th 2007 6:14PM]

Dell...

The next Apple

In a good way, I am a mac user ^^

[SonofMars @ Nov 7th 2007 4:52PM]

haha the garageband loop "Contemplative Synth 01" is the one they used in the video. What losers

[Richard @ Nov 8th 2007 3:27PM]

You're all a bunch of morons.

Yes, of course DELL used Garageband.

Not their marketing firms that they hire to make their ads, no-siree-bob.

And oh-my-God! A marketing firm using Macs!????!!?!?!

Ultimately, yes, Dell ends up with the egg on their faces, but put the blame where it lies: with their soon-to-be fired Marketing Firm.

[fred @ Nov 8th 2007 7:27PM]

Meh, why would you even bother to comment on this, let alone stick up for Dell. You sir are the moron. I don't really care that they did it! It's a testament to the pervasiveness of Apple and their products that this would happen. But you would think that if you were introducing a product that is quite obviously going to be compared to Apple's iMac and you want to differentiate yourself FROM Apple, you'd make damn sure you weren't using Apple's stuff in a recognizable way. It's basically the equivalent of a Ford ad with the "Like a Rock" song playing in the background (although to an extremely obscure degree).

[guns @ Nov 8th 2007 6:16PM]

The reflection is backwards.

[bob @ Nov 8th 2007 7:16PM]

you have nooooo clue how much i was laughing when i found out that they were using a loop from garageband for background music.

[Kevin Martin O\\\'Boyle @ Nov 9th 2007 10:16AM]

@screw

I don't know how you got your numbers. I just visited the Dell link you provided and went through adding all the features that came with the bottom of the line MacBook Pro (The one I own) and giving Dell a pass (allowing the cheapest components) where I didn't know the spec component on the Mac. I ended up at $1713 (still cheeper then the $1999 of the MacBook Pro but far from $1000 difference). This also doesn't factor in the cost of the remote (standard with the Mac -- and very useful), iLife (note even Dell seems to find iLife, which includes Garage Band, handy), the significant difference in weight and styling, or more subtle issues like the Quartz extreme chip set. Assuming I upgrade just one of those "passed" features, like if Apple is using a higher end battery (and I suspect that they are -- I get well over 3 hours battery life on the very MacBook Pro in question), then the price of a comparable Dell would be $1799. So yeah the Dell is $200 less but there's well over $200 added value in the Mac.

Want a quick example:

When I bought this I had trouble pairing my remote. I drove to the Apple Store; They verified that the problem existed, moved my huge (about 40 GB) user account over to a another MacBook Pro took back the one Apple shipped to me and problem solved in about an hour.

[Josh @ Nov 15th 2007 1:29AM]

skrew used the 17-inch MBP, not the 15-inch.

I went to prove him wrong too and found that the 17-inch is way overpriced at $2799.

[MSN @ Nov 18th 2007 5:50PM]

Nice but there are no real applications for multi-touch!!!

Apple is far beyond this demo especially from maturity and product readiness.
Someone has to take apple technology to the tablet area.

[Jack @ Nov 18th 2007 5:57PM]

The demo units those guys were presenting looks awful!!!
Optics quality is bad for a tablet and still far way from Lenovo or HP tablets!!!

Guys: high brightness is nice but reflections will kill this product!!!

Solution: please find out how Apple solved the optics stuff!