I honestly don't see why selling it on iTunes was a problem. I bet there are more people willing to pay for the episode on iTunes than try to download a 48-hour limit version from this NBC Direct thing. :/
the reason they did this is obvious.... NBC want moe money. selling it this way means that they don't have to give any of the $5 or whatever the price of an episode is to apple, and they get more money from companies for ads when they put the pay to download service on.
So this is what NBC did after taking the football with them when they left the park crying "it's my ball" because things weren't going their way. Tears were streaming down NBC's face because the profit per show wasn't as large as they wanted, they tried to force an increase in the price to $4.99 per episode for new episodes (up from $1.99), and Steve Jobs said no ... "it's not fair!" wailed NBC.
Shows with adverts in? You can stick 'em mate! Life's too short to have to watch adverts, we'll have no other choice but to source NBC content elsewhere and advert free.
I wonder if NBC is making ~$2 per download in advertising revenue from these free downloads. Doesn't seem likely to me, which makes the decision to leave iTunes even more baffling.
Reader Comments (Page 1 of 1)
Lotzosushi @ Nov 10th 2007 7:46PM
I honestly don't see why selling it on iTunes was a problem. I bet there are more people willing to pay for the episode on iTunes than try to download a 48-hour limit version from this NBC Direct thing. :/
jamma @ Nov 10th 2007 8:26PM
the reason they did this is obvious.... NBC want moe money. selling it this way means that they don't have to give any of the $5 or whatever the price of an episode is to apple, and they get more money from companies for ads when they put the pay to download service on.
Vanillacide @ Nov 11th 2007 7:47AM
So this is what NBC did after taking the football with them when they left the park crying "it's my ball" because things weren't going their way. Tears were streaming down NBC's face because the profit per show wasn't as large as they wanted, they tried to force an increase in the price to $4.99 per episode for new episodes (up from $1.99), and Steve Jobs said no ... "it's not fair!" wailed NBC.
Shows with adverts in? You can stick 'em mate! Life's too short to have to watch adverts, we'll have no other choice but to source NBC content elsewhere and advert free.
Robert McLay @ Nov 11th 2007 12:59PM
I wonder if NBC is making ~$2 per download in advertising revenue from these free downloads. Doesn't seem likely to me, which makes the decision to leave iTunes even more baffling.