We focus on the U.S. market, but the European HD DVD Group just issued some numbers that caught our attention. Yes indeed -- more fuel for the format war, just in time to stoke the fires again
. The European faction of team red didn't talk unit sales, but is proudly touting attach rate
numbers, and with good reason. After doing the math across six countries and accounting for both standalone and console-based players, HD DVD enjoyed an attach rate of 3.8 vs. Blu-ray's figure of 0.6. Ouch. Spain posted the highest HD DVD attach rate (5.7 compared to 0.4 for Blu-ray). Now, one number doesn't tell the whole story any more than one region will dictate the entire format war; but it's an interesting number still. When you consider that HD DVD releases are less restricted
by distribution rights in Europe than here in the U.S., the European playing field is closer to the "let the consumer decide" model we'd really like to see. Expect a Blu-ray response in 5... 4...