As marketers continue
to search for (and exploit
) places in which you'd never think to find an ad
, it makes sense to scroll a few plugs through an item that the vast majority of us spend at least a few hours per week touching. That item, dear friends, is the handle of the tried and true shopping cart
, and apparently, Modstream is hoping to install bars with scrolling displays onto buggies and allow companies to beam in messages wirelessly. The system works by allowing outfits to access a web-based profile, enter in a given message, and transmit the ad to participating stores. As an added bonus, the setup enables said companies to change up their messages on a whim and keeps us shoppers guessing as to what clever line is coming next. Now, who's down with hacking this thing to scroll through our favorite RSS feeds?