At this point, it's not clear if the interest around Sony's ultra-thin, XEL-1 OLED TV is plain ol' first-gen technology, gawker enthusiasm or valid consumer interest. As such, it's hard to say whether an initial production run of just 2,000 units spread across 700 stores in Japan is going to be a problem or not. However, if you're lucky enough to stumble across this storefront display you'd best not dawdle and dig deep for that ¥200,000 (about $1700 US) MSRP right then and there. As for the rest of us, the chances of that 1,000,000:1 contrast coming to the North America
or Europe any time soon is just that, a million to one.