My guess is that their aim was to centralize the process. The most obvious reason for this is that i doubt individual stores (at least some of them) get returned ipods in "perfect working condition" in bulk. Online distribution allows there to be a common pool and therefore a greater supply. Also, by going with online distribution they don't have to guess what stores would have a better chance of selling them and sending them off just to sit on a shelf in a poor market.
Reader Comments (Page 1 of 1)
Binkles @ Nov 22nd 2007 1:26AM
My guess is that their aim was to centralize the process. The most obvious reason for this is that i doubt individual stores (at least some of them) get returned ipods in "perfect working condition" in bulk. Online distribution allows there to be a common pool and therefore a greater supply. Also, by going with online distribution they don't have to guess what stores would have a better chance of selling them and sending them off just to sit on a shelf in a poor market.