This is a pretty great move, and America should take a cue. Regardless of which service you use, you have to pay through the roof. Some smaller people to the market could be really, really useful. We saw this in the airline industry in the 70s/80s, when the big airlines tried to shut out Southwest. And obviously since then, fights in the continental US have become cheaper if you go to the right places. Any normal consumer will pick a $99 fare over a $350 fare. Just like most consumers will pick a cheaper cell phone plan over something that AT&T or Verizon charges.
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This is a pretty great move, and America should take a cue. Regardless of which service you use, you have to pay through the roof. Some smaller people to the market could be really, really useful. We saw this in the airline industry in the 70s/80s, when the big airlines tried to shut out Southwest. And obviously since then, fights in the continental US have become cheaper if you go to the right places. Any normal consumer will pick a $99 fare over a $350 fare. Just like most consumers will pick a cheaper cell phone plan over something that AT&T or Verizon charges.