In the end, much of the hype
surrounding the FCC
's meeting this week amounted to nothing. After a delay of almost 12-hours, the meeting opened with a diminished agenda. Even before Tuesday, an item that would have forced broadcasters to lease digital spectrum was struck from the program. This motion drew fire from minority interest groups as media "sharecropping." And once the meeting finally started, the hits just kept coming. Most significantly, Martin was forced to retreat from the 70% cable penetration he had touted earlier. The majority of FCC commissioners are now seeking to incorporate industry data into the figures, supplementing the "accurate but unreliable" information provided by Warren Communications News.