The red camp loves to tout the number of players sold, just last week they were very proud to let us know that they'd sold 750k players so far
. This is great, but with the BDA not saying how many they've sold, it's a number without perspective. One number that does have perspective is the weekly VideoScan
numbers which are about 2:1 for the year
. While it's easy to say HD DVD needs to double the number of players -- assuming the same attach rate -- there is the very debatable PS3 factor. Well, in this week's Home Media Magazine, Tom Adams of Adams Media Research is quoted as saying there will be about 370K stand-alone Blu-ray players on the streets by the end of the year. So, assuming there are over 2 million PS3s, we'd estimate that about 50% of the owners buy Blu-ray movies. Of course the other possibility is that Blu-ray actually has a better attach rate than HD DVD. Either way, anyone would have a hard time arguing that HD DVD needs to do do anything less than double the number of players on the market if they want to even break even -- and that's a lot of players.