The HD DVD camp can still tout online connectivity as a feature Blu-ray doesn't have yet, and now they've released numbers on how many people are actually using it. According to the HD DVD Promotional Group, Universal's web-enabled discs averaged 30% of owners going online, while Transformers notched 80,000 unique online viewers with 30% logging on again to download additional content later. HD DVD-exclusive studios Paramount and Universal seem encouraged enough by the numbers that we can expect the content to continue to flow, but we've got to wonder if the added features will translate into increased sales.

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HD DVD's online content reaches 30% of owners, on average