We've seen, shall we say, creative uses of well-known brands to sell cheapo gear in the past, but it's not often we see a case as brazen as the one above, which cavalierly throws Sony's familiar logo onto a generic Chinese PMP in an attempt, presumably, to give it a bit more cred. Of course, there is the little matter that the PMP boasts of its ability to play NES games, and the fact that it uses SD cards instead of Sony's beloved Memory Sticks -- which are certainly welcome features, but not exactly ones high on Sony's list. If for some reason you want to take a chance on the player, however, you can currently find one on eBay at the link below, with the bidding hovering around the $25 mark (as of this writing).

[Via PMP Today]

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"Sony" gaming PMP turns up on eBay