At first, Nokia's multimedia-centric Ovi announcement
was met with a downright icy reception
among European carriers for fear that it was going to hit 'em where it hurts -- in the bottom line. Things have been warming up
, though, thanks in part to Nokia's willingness to customize carrier-branded devices to offer access to both Ovi services and carriers' own services side by side -- a tad confusing to consumers, yes, but likely a win-win for revenue. Telecom Italia is the latest group to give in and accept Nokia's encroachment on its bread and butter, agreeing to offer up the N81
and N95 8GB
preloaded with the goods. They're calling it a "sustainable business model" with a "mutually beneficial approach" -- but ultimately, the proof's in the pudding, so we'll have to see how long this goes on once those two models have run their course.