Almost nobody buys macs except for the millions of people that do. Oh yeah and you can sell small amounts if your margins are high. Trust me this device isn't making much money for Creative.
When you sell an item for bottom dollar the only way to make profits is to sell a crapload. Apple doesn't deal with this market they would rather sell 1,000 with a profit of $40 per device then 10,000 with a profit of $4. On the outside these appear to be the same thing but the costs associated with trying to sell 10,000 will swallow up that $4 profit pretty quick.
Now that we've thrown 'em off the trail, use the form below to get in touch with the people at Engadget. Please fill in all of the required fields because they're required.
Almost nobody buys macs except for the millions of people that do. Oh yeah and you can sell small amounts if your margins are high. Trust me this device isn't making much money for Creative.
When you sell an item for bottom dollar the only way to make profits is to sell a crapload. Apple doesn't deal with this market they would rather sell 1,000 with a profit of $40 per device then 10,000 with a profit of $4. On the outside these appear to be the same thing but the costs associated with trying to sell 10,000 will swallow up that $4 profit pretty quick.