Is there any specific reason why Dell has suddenly decided to go all brick or mortar on us? I wonder if the average prices of their machines are going to be going up to reflect the cut the stores get?
I wouldn't say Dell is making any changes to their current business model. They're just missing out on the premade PC sales. HP, Emachines, and even Apples are being sold at places like Bestbuy. They're just jumping into an already crowded market place to make sure they're reaching all segments of the markets. I'd bet the premade units for sale at Best Buy would cost more than ordering the same configuration online, but they'll probably counter that by having exclusive Best Buy Only models.
Actually most stores do not make much money on computers themselves. So I doubt there will be much of a price difference. For computers, stores make much more money on services and warranties (not the case for other products, TV's have a high markup).
So this will really just give another outlet for Dell fans to buy their computers, without having to wait for shipping, and without customization.
the retail models aren't cheaper than the made to order models at all! Retailers get significant discounts for ordering 100,000 or more units all at once... think before you open your mouth.. or just don't open your mouth
Reader Comments (Page 1 of 1)
shanoboy @ Dec 6th 2007 1:27PM
Is there any specific reason why Dell has suddenly decided to go all brick or mortar on us? I wonder if the average prices of their machines are going to be going up to reflect the cut the stores get?
Tommy @ Dec 6th 2007 1:32PM
I wouldn't say Dell is making any changes to their current business model. They're just missing out on the premade PC sales. HP, Emachines, and even Apples are being sold at places like Bestbuy. They're just jumping into an already crowded market place to make sure they're reaching all segments of the markets. I'd bet the premade units for sale at Best Buy would cost more than ordering the same configuration online, but they'll probably counter that by having exclusive Best Buy Only models.
Dave @ Dec 6th 2007 1:40PM
Actually most stores do not make much money on computers themselves. So I doubt there will be much of a price difference. For computers, stores make much more money on services and warranties (not the case for other products, TV's have a high markup).
So this will really just give another outlet for Dell fans to buy their computers, without having to wait for shipping, and without customization.
Ty @ Dec 6th 2007 2:31PM
Apple computers are sold at Best Buy. Dell is a competitor of Apple. I'm surprised they are just doing this now.
Sam @ Dec 7th 2007 6:37PM
the retail models aren't cheaper than the made to order models at all! Retailers get significant discounts for ordering 100,000 or more units all at once... think before you open your mouth.. or just don't open your mouth