Although "innovative" isn't exactly the word we chose to use when summing up Palm's Centro, apparently the public at large sees things a little differently -- or, so says this report, anyway. According to a buyer behavior writeup from Strategy Analytics, the Centro "attracted the most attention from nearly half of the tested US consumers who are intending to purchase a new mobile device" in Q4, and it even ranked ahead of the second-place Samsung i760 in the "appealing" department. Both of the aforementioned handsets were hailed as the top choices (saywha?) for folks "seeking a multifunction, fully integrated device," while the Nokia Prism and LG Rumor also got a few props along the way. Of course, it's always best to take these "studies" with a healthy serving of salt, but if you wanted something to debate about, you've found it.