"We are proud to be working with Aston Martin, a company with whom we share many ideals such as design, performance, and ultimate esthetics. But beyond the obvious marketing opportunity we are all about business and this business is about the ulitimate extraction of capital from the well heeled pockets of rich, ego driven consumers. We do this not through the engineer talents of our R&D departments which are quite extensive, but through the pens of our stylists and through the prosaic presentation of our marketing departments. We realized a long time ago that engineering on its own is overvalued so now we concentrate on meaningless partnerships which while adding no value to the consumer will maximize our potential profit margins while costing us little in R&D. This partnership with Aston Martin is especially intriguing because we bring no practical experience in automotive acoustical engineering so we will probably just outsource the speaker design to Bose and the amplifier design to Kicker. Of course we will design a very nice speaker grill and amplifier chassis, that is after all what makes B&O so special, the premium branding of off the shelf components into quasi futuristic danish modern sculpture which is the hallmark of our company after all.
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From the other CEO
"We are proud to be working with Aston Martin, a company with whom we share many ideals such as design, performance, and ultimate esthetics. But beyond the obvious marketing opportunity we are all about business and this business is about the ulitimate extraction of capital from the well heeled pockets of rich, ego driven consumers. We do this not through the engineer talents of our R&D departments which are quite extensive, but through the pens of our stylists and through the prosaic presentation of our marketing departments. We realized a long time ago that engineering on its own is overvalued so now we concentrate on meaningless partnerships which while adding no value to the consumer will maximize our potential profit margins while costing us little in R&D. This partnership with Aston Martin is especially intriguing because we bring no practical experience in automotive acoustical engineering so we will probably just outsource the speaker design to Bose and the amplifier design to Kicker. Of course we will design a very nice speaker grill and amplifier chassis, that is after all what makes B&O so special, the premium branding of off the shelf components into quasi futuristic danish modern sculpture which is the hallmark of our company after all.
now that's that type of transparency i expect from a ceo
Apparently my (sarcasm) (/sarcasm) tags didn't show up.
And how do you know whether or not Alex was being sarcastic?
in fact I was! I propose, moving forward, that anything that immediately gives us that "wtf feeling" we now read as sarcastic.